Joel considers himself a restless, creative and enterprising person. He is convinced that the most important challenges in a person’s life are those settled through that person’s dream, goal or simple desire. Thanks to a strong intention, people are able to advance even through very complicated paths.
Professionally, he has a vast experience in marketing, branding, product development, and advertising. He is passionate about studying new trends in business and one of his main challenges is helping small Mexican companies to achieve their objectives so that they can contribute to the improvement of the community where they operate.
He has extensive experience in product development and brand creation with suppliers in Mexico and China, from the conception of the product to the technical development of manufacturers and the subsequent commercial outcome. Specialist in different categories of merchandise and different types of suppliers in the Chinese market, he has carried out outsourcing activities and visits to international fairs of Chinese products in different cities of the Asian country.
Personally, traveling is one of his favorite hobbies, because he thinks that a destination is capable of opening a person’s mind in unimaginable ways. He considers that the time of each person is the only thing that really belongs to them, that is why he believes it is very important to decide where and with whom invest it.
The most valuable thing you have is family and friends. He likes to be surrounded by happy, positive and respectful people; but above all, of good people.
